The Kelly Roach Show

Kelly Roach
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Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

  1. 13H AGO

    1138. [REPLAY] Trust Building Offers, Buyer Psychology, and the Offer Suite That Keeps Clients Coming Back: A Recap Of The Miracle Hour Live Experience

    What you are about to hear is a REPLAY of the closing session from the Miracle Hour Live Experience: our highest-attendance event to date, that generated close to a million dollars in wins from participants in the 48 hours that followed. If you have been wondering whether the Miracle Hour actually works in the real world, in real time, for real business owners across every industry, this limited-time episode is your answer. In this session, Kelly and Danielle, President of Kelly Roach International, go deep on the offer and sales strategy questions that came pouring in from attendees. They cover why most business owners do not actually have a sales problem, they have an inconsistency in communication problem. They break down what trust building offers are and are not, what lazy low ticket looks like versus a high caliber client-centric offer that brings 30, 50, and 100K clients out of the woodwork. And they pull back the curtain on exactly how the Virtual Business School is being rebuilt for the activation era, with live weekly Miracle Hour sessions, Closing Mastery with Kelly every month, and a community-led growth model inside Kajabi. This is a raw, real, in-the-room replay of one of the most valuable sessions Kelly has delivered publicly in years. And it is only available on the podcast for a limited time. If you have been sitting on a library of relationships you have not been tapping into, selling something the market is not buying without knowing why, or if you have been chasing top of funnel while all the money is sitting at the bottom: this session will change how you run your business starting today. A note on this episode: This replay is being shared on the Kelly Roach Show for a limited window. The full Miracle Hour Live Experience recordings, including all seven sessions, the implementation workbook, and a bonus Q&A, are available for lifetime access via the link below. If this conversation lights you up, you can purchase the recording of the full-day experience below. Timestamps: 00:45: Nearly a million dollars generated by participants since Wednesday, including 50K leadership deals, five figure sales made during the live event, and 55K closed in 48 hours 03:30: Why most business owners do not have a sales problem, they have an inconsistency in communication problem 05:00: What is changing inside Virtual Business School: community, live activations, Kajabi, and weekly Miracle Hour sessions every Wednesday at 1pm Eastern 09:00: Danielle on the current state of the market: what people are buying, how they are buying, and why the middle market has largely dropped out 13:00: Trust building offers defined: what they are, what they are not, and what makes the difference between a lazy low ticket offer and one that brings high ticket clients into your world 17:30: Why specificity is the new currency: how to position your offer so buyers understand exactly what result they will get and exactly how you will help them get there 21:00: The infinite client loop: how to keep your ecosystem active between big purchase seasons so lifetime value compounds instead of drops off 25:00: Buyer psychology: why their knee-jerk reaction is always no and what moves them to yes 28:00: Why referrals just moved back to center stage, and how to use VBS and the Miracle Hour to build a referral marketing machine 32:00: Eight figure CEOs are obsessed with the fundamentals six figure CEOs think they are too advanced for Resources: Purchase the full Miracle Hour Live Experience recordings and access to our LIVE bonus Q&A happening May 13th: https://go.thekellyroach.com/vipupgrade29th Join Virtual Business School and get access to weekly live Miracle Hour sessions, Closing Mastery with Kelly, Danielle's monthly top of funnel marketing sessions, AI tools, and the full trust building offer training suite: https://www.virtualbusinessschool.com/virtual-business-school Register for Substack Mastery happening May 15th: https://accelerator.virtualbusinessschool.com/substack--92237

    1h 37m

  2. 4D AGO

    1137. Why We're Doing the Opposite of What Everyone Else Is Doing in the Age of AI

    Everyone is racing to use more AI... and that is exactly why it will not be your competitive advantage. Within months, every business online will be leveraging AI to the max. The tools will be everywhere. The playing field will be level. And when that bubble bursts, all that will be left is what truly differentiates you: your humanness, your relationships, and your ability to activate real outcomes for real people. In this week's episode, Kelly shares exactly how she is rebuilding the Virtual Business School for the activation era, and why the changes she is making run completely counter to what most business owners are doing right now. While everyone else is bragging online about cutting their teams and replacing them with AI, Kelly is staffing up. While everyone else is adding more modules and more information to their programs, Kelly is stripping it down to live activation, community, and results generated in real time. This episode is a blueprint for any business owner thinking about how to evolve their products, programs, and services for the new era, and a clear look at where the real opportunity is as AI continues to reshape how people buy, spend their time, and decide who to trust. Timestamps: 00:30: Welcome to the post-Miracle Hour Experience era: what happened and what is coming next 02:00: The AI world and the activation era, and why they require different totally different strategies 03:30: What people are going to be buying in the AI world: experiences, community, nuance, consultancy, and depth of activation 05:00: The shift away from big programs and endless modules, and what immersive, results-driven programming actually looks like 06:00: Why community-led growth is now a core teaching inside the program 07:30: Weekly live Miracle Hour activations: why calls are being converted into real-time sales-generating experiences 09:00: Closing Mastery with Kelly: a monthly deep dive on stewardship-based selling and what it means to own your gifts in the marketplace 10:30: How to keep your Miracle Hour pipeline full of dream makers and best buyers 11:30: AI tools launching inside VBS (and the critical distinction between using AI as a functional tool versus letting it replace your God-given gifts) 13:00: Why AI is not your competitive advantage  14:30: Staffing up while everyone else is cutting teams  16:00: The future of online business: community, activation, human-forward, AI-supported Resources: Join the Virtual Business School for community, live activations, Closing Mastery, and stewardship-based sales training: https://www.virtualbusinessschool.com/virtual-business-school  Get a copy of the Miracle Hour Book on Amazon: https://www.virtualbusinessschool.com/virtual-business-school  Missed yesterday's FULL DAY Miracle Hour LIVE Experience? Get the recordings for just $129: https://go.thekellyroach.com/vipupgrade29th

    15 min

  3. APR 27

    1136. New Leads vs. Old Leads, Breaking Up Your Miracle Hour, and Why Imperfect Action Beats Perfect Inaction Every Time

    This is the week. The Miracle Hour Live Experience is here, and before we go live on Wednesday, Kelly is answering the questions that have been flooding in from the thousands of people who have already started going through the Miracle Hour audiobook. In this episode, Kelly tackles the most common sticking points head on: should you be focused on new leads or old ones, can you break the Miracle Hour up throughout the day, and how do you stay consistent when life is busy and the schedule is full. Kelly also breaks down why preparation is just as important as execution, why most business owners spend 45 minutes reorganizing and only 10 minutes actually reaching out, and why by 9am every single day her team already has dollars in the door. If you have the book, the audiobook, or even just a growing curiosity about the Miracle Hour, this episode is your on-ramp to the live experience happening this week. Timestamps: 00:30: What is happening this week: the Miracle Hour Live Experience, how to register, and the three attendance options 02:30: Should I focus on new leads or old ones first? 04:00: The five types of sales the Miracle Hour generates every week, and why four of the five are already sitting in your existing ecosystem 06:00: Can I break the Miracle Hour up into smaller blocks throughout the day? 07:00: Why imperfect action and consistency will always beat a perfectly executed hour that never happens 08:30: How do I stay consistent when my schedule is busy? 10:00: The real reason most people's outreach isn't working Resources: Register for the Miracle Hour Live Experience: free virtual, VIP with recordings and bonus Q&A, or in-person: https://www.themiraclehourbook.com/april-29th-live-experience  Pre-order the Miracle Hour book and get instant access to the audiobook when you email your reciept to miraclehourbook@kellyroachinternational.com: https://a.co/d/02xYaMbq

    10 min

  4. APR 23

    1135. When God Says "Not Yet": How Theresa Corazon Survived the Unsurvivable and Found Her Purpose on the Other Side

    Theresa Corazon, TV producer turned entrepreneur, was at the peak of her career when everything changed. She woke up days after Easter Sunday with frontal lobe brain trauma, eight broken ribs, a hand that nearly required amputation, and no memory of what had happened. She would spend eight months across five hospitals. Christmas, New Year's, and her birthday, alone, during COVID, with a rosary in her hand and her mother on the phone every single night. Rebuilding everything for the next 5 years: the ability to walk,  talk, read, and even breathe without complication. In this episode, Kelly sits down with Theresa for one of the most powerful, raw, and faith-filled conversations where she and Theresa dig deep into the anger, the depression, the dark night of the soul, the surrender, and the framework she built from the rubble of her recovery to help others find their way back when everything has been stripped away. This episode is not about business strategy. It is about what holds you when strategy is not enough. It is about faith, resilience, and what becomes possible when you stop asking why and start asking how you can be used. Timestamps: 00:45:  From aspiring pediatrician to TV journalist to entrepreneur 08:30: The idea that was born from a sticky note, and launched to a thousand people four months later 11:00: How producing the Miracle Morning documentary unknowingly prepared Theresa for her greatest fall 14:30: Easter Sunday and the moment everything changed 17:00: Waking up surrounded by medical professionals with no memory of what happened (and the words no one wants to hear) 25:00: The emotional journey through trauma, anger, depression, dark night of the soul, and the moment of surrender 31:00: Advice for anyone who feels like they are in the darkest place of their life right now 34:00: The RISE framework, and how it was built from her hospital bed 41:00: The books and voices that carried Theresa through recovery 44:30: What Theresa is most excited to bring into the world now: speaking, the Rise online program, and the official announcement of her upcoming book 47:00: The prayer that guides everything 48:30: Where to connect with Theresa and how to follow the Rise movement Resources: Follow Theresa on Instagram: https://www.instagram.com/theresacorazonwithlove/  Connect with Theresa on LinkedIn: https://www.linkedin.com/in/theresalaurico/ Visit Theresa's website: www.theresacorazon.com Watch the Miracle Morning documentary — now free on YouTube: youtube.com/watch?v=pI8xsLp7hqg&vl=en  Learn more about the RISE online program and Theresa's upcoming book: www.theresacorazon.com

    51 min

  5. APR 20

    1134. What's Hot on Substack Right Now: Updates, the Strategy, and How to Turn It Into an Added Revenue Machine

    We stumbled onto Substack almost by accident. It started as a requirement for a traditional book deal. And then something unexpected happened. It exploded. Growth, conversions, and revenue that shocked the entire team, and what is now pacing as a high multi-six figure income stream, built almost entirely by one team member running a turnkey system from existing IP. In this episode, Kelly breaks down everything that is working on Substack right now: the three income streams they tap every single week, the recent platform enhancements that change the game for creators, why they chose not to move the Kelly Roach Show to Substack as its primary home, and exactly how they are restructuring their entire Substack strategy to reverse engineer directly into Virtual Business School in the back half of the year. She also addresses the biggest misconception about the platform head on,  that the only people making money on Substack are the people teaching Substack, and explains why that is completely wrong. If you are a business owner, author, coach, or entrepreneur who has been sitting on a library of IP and wondering where to put it — this episode will show you exactly where. Timestamps: 00:45: How Kelly's team discovered Substack accidentally through the Sacred Art of Selling book proposal process 02:30: What happened when Krista started repurposing Kelly's deepest work on the platform,  and the growth that shocked everyone 04:00: The biggest misconception about who makes money on Substack, and why it has nothing to do with teaching business 05:30: The latest Substack platform enhancements: Substack TV, podcast hosting, and schedulable notes 07:30: Should you move your podcast to Substack? The honest answer and what it depends on 09:15: The three income streams Kelly's team generates from Substack every single week 11:00: How schedulable notes changed their consistency strategy and how they use AI to build out the entire week from one anchor piece 12:30: The three things driving new paid subscribers every single day 13:45: How they use branding ads to fill the top of the funnel and let content do the conversion work 15:00: How Kelly is restructuring Substack to reverse engineer directly into Virtual Business School for the back half of the year 16:30: Why Substack is where high ticket buyers are going and why they are leaving Facebook, Instagram, and LinkedIn behind 18:00: What is coming in Substack Mastery in May: co-created articles, adjacent niche growth, and the full A to Z system 19:30: How to get the replay of the first Substack Intensive and secure your spot for the May session Resources: Grab the replay of the first Substack Intensive: https://accelerator.virtualbusinessschool.com/substack Register for the LIVE Substack Mastery event: happening May 15th:   https://accelerator.virtualbusinessschool.com/substack--92237  Pre-order the Miracle Hour book and get instant access to the audiobook when you email your reciept to miraclehourbook@kellyroachinternational.com:  Register for the April 29th Miracle Hour Live Experience — free virtual or $497 in person: https://a.co/d/0irD6ttH  Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/

    15 min

  6. APR 16

    1133. 9 Lessons from the Miracle Hour Book Launch That Will Change How You Plan Your Next One

    The webinars that bombed. The asset build  that bottlenecked the entire launch. And nobody told her that selling books through publishing houses means selling something with basically zero profit for months at a time. This is not a highlight reel episode. In this solo episode, Kelly sits down for a raw, unfiltered debrief of everything that has happened so far in the Miracle Hour book launch: what worked well, what hasn't, and nine key lessons she is documenting right now to completely reshape how she approaches her next book launch forr the Sacred Art of Selling. Three weeks into pre-orders and approaching 3,000 copies, Kelly walks through everything from the webinar pivot that turned two bombed sessions into consistent conversions, to the asset build mistake that bottlenecked execution from week one, to the financial reality of trying to get books counted through publishing houses that she describes with every curse word she can think of. This episode is required listening for anyone planning a book launch, a product launch, or any major campaign, and it is proof that the difference between failure and success is rarely starting over. It is usually one small shift. Timestamps: 00:45: Our mission to get The Miracle Hour book into 10,000 hands within six months 02:30: The two webinars that bombed and the one shift that turned everything around 05:00: Why the middle market is disappearing, and what this launch proved about price point in real time 07:15: Why starting your bulk buy pre-order campaign six months out, not two months out, is ideal 08:30: Stop pitching on podcasts and start teaching in communities instead 10:00: Build all assets 90 days before launch so execution is never bottlenecked by creation 11:30: Create a tighter, faster process for moving buyers onto the street team 12:15: Staff up with a flexible workforce for street team messaging, interns, and PR booking at least nine months out 13:00: Build cash reserves before launch if you want books counted through publishing houses 14:00: Make sure the book reverse engineers directly into a core offer with recurring revenue on the back end 14:45: Why recording the audiobook first was one of the best decisions Kelly made and what she will repeat for Sacred Art of Selling 15:30: Match your webinar offer price point to your market's current sweet spot before you pitch 16:15: The thank you campaigns, the Miracle Hour street team update, and what is coming on April 29th Resources: Pre-order the Miracle Hour book and get instant access to the audiobook: https://a.co/d/01K78cjc  Register for the April 29th Miracle Hour Live Experience: https://www.themiraclehourbook.com/april-29th-live-experience   Join the Miracle Hour Street Team: https://www.themiraclehourbook.com/street-team-signup-page  Register for the second round of Substack Mastery — happening May 15th:  https://accelerator.virtualbusinessschool.com/substack--92237

    22 min

  7. APR 13

    1132. The Street Team Strategy Behind the Miracle Hour Book Launch: What We're Doing, Why It's Working, and How to Model It For Your Next Book, Product, or Program Launch

    There is a person on the other side of every dream. There is a person that can open every million dollar door. And when you are trying to get a book, a product, program, or movement into 10,000 hands, you cannot do it alone. In this week's episode, Kelly pulls back the curtain on the exact street team strategy powering the Miracle Hour book launch, breaking down every element in enough detail that you can build your own version for your next big launch or campaign. From the weekly activation calls where Kelly walks street team members through the Miracle Hour live, to the tiered reward structure that includes private masterminds, brand photo shoots, podcast features, and 1:1 strategy sessions, this episode is a masterclass in how to activate your community, reward your most loyal supporters, and build a movement that has real momentum behind it. And the best part? None of this requires a massive audience, a big budget, or a team of fifty people. It requires just one person willing to share something they believe in. If you have a big goal coming up and you want to know how to get other people genuinely excited to help you achieve it,  this episode was made for you. Timestamps: 00:45: What the Miracle Hour Street Team actually is  02:30: Why your top of funnel has been stealing from your middle and bottom for years 05:00: What makes this street team different from anything we've ever done 07:15: The tiered reward system 13:30: How to apply this exact model to your own product launch, program launch, or campaign 14:45: Your personal invitation to join the street team before launch day Resources: Join the Miracle Hour Street Team and get your customized affiliate link, full toolkit, and access to weekly activation calls: https://www.themiraclehourbook.com/street-team-signup-pag  Pre-order the Miracle Hour book and get instant access to the audiobook: https://go.thekellyroach.com/single-miracle-hour-book  Register for the April 29th Miracle Hour Live Immersion Event: (in person or virtual options available) https://www.themiraclehourbook.com/april-29th-live-experience

    16 min

  8. APR 9

    1131. The Super Connector's Playbook: Why Relationships Are the Currency of the Future with Behdad Jamshidi

    In the age of AI, relationships just became the most valuable asset in your business. But most entrepreneurs have no idea how to build them quickly, authentically, or in a way that actually sticks. In this episode, Kelly sits down with Behdad Jamshi, an engineer turned entrepreneur, super connector, and founder of CJM Marketing, who has spent seven years reverse engineering how human connection actually works. After connecting with over 4,000 people and helping clients generate $10M+ in five months through the right introductions, he has developed a four-part framework for building deep, meaningful relationships in 10 minutes or less. From the fish hook introduction that replaces the elevator pitch, to the three levels of conversation and how to leap between them, to the root and bloom model for applying energy to your network, this episode is a masterclass in the one skill that will matter more than any other in the era ahead. If you have been wondering why your network isn't producing results, this conversation will completely change that. Timestamps: 00:45: Behdad's background: from engineer to entrepreneur, and how he discovered his gift for connection 03:00: Why the Miracle Hour and Be's framework are a perfect match (and the question people ask most about authentic connection at scale) 05:15: The four-stage framework for building deep relationships in 10 minutes or less 07:00: How to attract people to you before you even say a word 09:30: The three levels of conversation, depth factors, and how to move between them fast 12:00: The fish hook introduction: the opposite of an elevator pitch 16:30: How to use fish hooks in everyday conversation, not just introductions 18:15: Amplified relationships and how deep connections are actually built 23:30: The exponential ROI of investing in relationships without knowing the outcome  26:00: The real story behind a potential 7=figuredeal that came from one unexpected connection at an Austin event 28:00: Where to connect with Behdad and how to work with him Resources: Connect with Behdad and explore his marketing agency matchmaking services: http://www.cjammarketing.com/  Connect with Behdad on LinkedIn for daily thought leadership: https://www.linkedin.com/in/behdadjamshidi/

    30 min
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4.9
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921 Ratings

About

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

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